Consumer Reports Examines Consumer Response to Fuel Prices

NEW YORK — When it comes to fuel prices, the line has already been crossed for some Americans, Consumer Reports suggested in its latest Auto Pulse Survey. In response, consumers are prepared to make drastic changes in their vehicle-buying behavior, as gas prices have risen 38 percent since mid-February, according to the Energy Information Administration. For instance, more than three-fourths (79 percent) of shoppers plan to make their next purchase a vehicle with better fuel economy. Eighty percent said they have considered buying a diesel, flex-fuel or hybrid vehicle, compared with just 47 percent in 2007. And more than half (54 percent) claim they would pay more for better fuel economy.Breaking it down further, 37 percent of consumers intending to make a new-vehicle purchase are considering flex-fuel vehicles, while 32 percent and 30 percent are considering hybrids and diesel-powered vehicles, respectively. Moreover, 26 percent indicated that motorcycles or motor scooters have piqued their interest, CR noted. But what is most important with new-vehicle shoppers?According to the study, 31 percent of respondents — twice as many as 2007 — claimed that fuel economy resonates the most with them. Interestingly enough, however, even though roughly 80 percent of shoppers desire better fuel efficiency, 69 percent said they prefer a vehicle that is the same size or larger than their current ride."That said, literally no respondents wanted a much larger vehicle, suggesting automakers face an immense challenge getting new customers into full-sized pickup trucks and SUVs," officials indicated. The study also examined what other compromises — besides paying extra — consumers would make to improve economy with their next purchase. Almost half (49 percent) claimed they would compromise size or capacity; 38 percent would sacrifice various amenities; and 31 percent would give up some performance capability. Meanwhile, 15 percent reported that they would compromise some safety features. For more information, visit www.consumerreports.org.